Affirm hits 96% repeat transaction rate as customer data becomes competitive moat
Affirm processes 40+ million loans quarterly with 96% coming from repeat customers, outpacing traditional payment processors. The company beat analyst expectations for the fifth consecutive quarter, driven by its debit card product growing five times faster than core lending. Proprietary consumer behavior data is emerging as the key differentiator in fintech valuations.
ViaNews Editorial Team (Markets)•