P&G brands to serve more Olympic and Paralympic Winter Games athletes than ever before with top-performing household and personal care products and services at Olympic and Paralympic Winter Games Milano Cortina 2026

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• The Champions Clubhouse is the first-of-its-kind athlete experience in Olympic and Paralympic Games history

  80% confidence

• For Milano Cortina 2026, our brands continue to be inspired by the dedication and excellence of the best athletes in the world. Just as athletes work tirelessly to deliver a superior performance when it matters most, our best performing household and personal care products help athletes, fans and households stay focused on achieving their best – on the Olympic or Paralympic stage and in everyday life.

  80% confidence

• P&G serves consumers around the world with one of the strongest portfolios of trusted, quality leadership brands and operates in approximately 70 countries worldwide

  80% confidence

• More than 25 P&G brands will launch Olympic and Paralympic Games-inspired campaigns online and in-store

  80% confidence

• Consistency is confidence for me. When my day is anchored by the same P&G essentials that I use and trust every day, it creates continuity, even in an intense, unpredictable environment like the Olympic Games. This helps me have fewer distractions, more clarity and the space to focus on skiing my best.

  80% confidence

• P&G plans to serve approximately 3,500 winter athletes with top-performing products throughout the duration of the Olympic and Paralympic Winter Games Milano Cortina 2026

  80% confidence

• Every competing athlete will receive a P&G Welcome Kit featuring top-performing products to ensure athletes look and feel their best as they compete on the world stage

  80% confidence

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