Mattel outlines 3%–6% net sales growth for 2026 as it acquires Mattel163 and invests $150M in digital and strategic initiatives
View original at seekingalpha.comMattel outlines 3%–6% net sales growth for 2026 as it acquires Mattel163 and invests $150M in digital and strategic initiatives Earnings Call Insights: Mattel (MAT) Q4 2025 MANAGEMENT VIEW * Ynon Kreiz, Executive Chairman & CEO, opened by noting, "In the fourth quarter, we achieved 6% growth in gross billings, includin…
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We expect all of these investments in aggregate to be profitable and accretive and contribute to bottom and top line in 2027
80% confidenceWe are expecting those investments to be self-funding in 2027 and beyond and drive accelerated growth in profitability
80% confidenceIn the fourth quarter, we achieved 6% growth in gross billings, including 7% in North America and 4% internationally
80% confidenceWhat is unique about mobile games is that for a relatively low amount of investment, you can develop high-quality games
80% confidence2026 will be an important year for Mattel as we implement our new brand-centric strategy to grow our IP-driven play and family entertainment business
80% confidenceWe are very confident in Barbie's strength... and that it will return to growth in 2027
80% confidenceIn 2027, we expect to achieve growth of mid- to high single digits in constant currency in revenue and double digits in adjusted operating income
80% confidenceWe are aiming for 50% gross margin in 2026
80% confidenceWe saw an elevated retail promotional environment in Q4... retail inventories finished lower in absolute terms compared to prior year
80% confidenceMattel has reached agreement with NetEase to acquire full ownership of Mattel163 mobile games studio for $380 million valuation, with $159 million purchase price for NetEase's 50% interest
80% confidenceU.S. gross billings in December ended up growing less than we anticipated, impacting our full year results relative to expectations
80% confidenceMattel163 acquisition is very important strategic acquisition and highly accretive deal already upon closing immediately, both financially and strategically
80% confidenceIt's all about December in the U.S. not growing as much as we expected... we are in a good starting position for 2026
80% confidenceBarbie is the #1 doll in the industry... it will return to growth -- healthy growth in 2027
80% confidence